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7 Donor Preferences to Boost Year-end Giving

How results from the Global Trends in Giving Report can help you better understand your donors and increase year-end gifts

Gifts from individual donors have a huge impact on the nonprofit sector. In fact, they make up 72% of all philanthropic giving. Do you want a better understanding of these donors? Do you want to know how and why they give?

Network for Good partnered with Nonprofit Tech for Good, the Public Interest Registry, and other partners to launch a research endeavor called The Global Trends in Giving Report, that seeks to gain a better understanding of how donors prefer to give and engage with their favorite causes and charitable organizations. Inside this eGuide, you’ll find the US-based donor** responses from the Global Trends in Giving Report, advice on how these insights can improve your donor outreach, and tips on how to improve your year-end fundraising campaign.

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